Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

• Glitter simulates real fish scales and allows trout to see bait from a distance
• Floating formula glows to provide added attraction in low light conditions
• 1.75 oz Jar